Woman of Substance: Julia Amory of India Amory.

By: Jen Shoop

I love the story behind the block print linens at India Amory: the line’s founder, Julia Amory, was searching for printed fabric to use at her wedding in the Hamptons and could not find anything that fit her vision, so she set out to create her own using the traditional Indian block print technique. Necessity is truly the mother of invention, n’est-ce pas? Recognizing an opportunity to fill a void in the market, Amory decided to make her linens available to others in the same boat — and her company, India Amory, was born. She now offers everything from table linens to robes (I especially love this bow print style) in the sweetest block prints, and at a reasonable price.

I had the opportunity to connect with this clever entrepreneur (and veteran of the financial services industry) and had her share her answers to my go-to Proust Questionnaire:

Your favorite qualities in a woman. 
Confidence and the ability to be supportive of others.

Your favorite heroine. 
My younger sister, who endlessly supports me in all matters of neurosis. 

Your main fault. 
Useless anxiety.

Your greatest strength. 
My capacity to execute.

Your idea of happiness. 
Bermuda with my husband and no cell phones.

Your idea of misery. 
Going back to working in finance.

Currently at the top of your shopping lust list. 
Replacing my favorite sisal Stubbs & Wootton mules — which they’ve discontinued, so I’ll have to order custom. (Boo!) [Ed. note: these S&W mules are stunning and on sale.]

Desert island beauty product. 
Jane Iredale mineral powder in autumn.

Last thing you bought. 

A Fairchild Baldwin white beaded collar necklace for summer. [Ed. note: you can score stunning, gently-used pieces from this statement jewelry line at RealReal, like this style!]

I feel most empowered wearing… 
Anything that is flattering to my figure. 

Favorite Magpie post.
“Things I Need to Unlearn.”

Julia Amory-Inspired Shopping Finds.

I highly recommend you follow Julia on Instagram — she has the most exquisite taste, whether she’s wearing Zara or Oscar de la Renta. (She’s also currently expecting a child, and I’m sure her baby will be impeccably dressed!) Below, some picks inspired by her chic, Hamptons-esque style:

+Banjanan dress. Also available in a shorter length and Saks has a number of pieces from this label on sale — I especially love this dress.

+Parrot print (a steal!)

+Jacquemus baci bag.

+Cabbage serving bowl. Also love these cabbage salad plates (good deal) and, of course, this cabbage teapot.

+Rebecca de Ravenel fish earrings.

+Lindroth Design wicker-wrapped thermos. (Clever for an outdoor brunch!)

+India Amory napkins.

+Caldrea counter spray — I have several friends who LOVE this particular scent for cleaning products in their home.

+Skirted ottoman.

+Liberty print blouse. (Love. Similar look: this or this.)

+Bamboo flatware. (Look for less with this set.)

+Wicker x-bench — SUCH a good value! It looks like one from Serena and Lily that costs three times as much. So cute at the foot of a bed or tucked under a console. Or get a similar vibe by layering this inexpensive wicker tray atop an upholstered bench. (Two other really good value buys for this overall vibe at home: this inexpensive sisal runner and these $5 chargers. And more in this style family here.)

+Preserved boxwood ($22!)

+Bamboo bangles (on super sale).

+Linen pointed-toe flats (dying over these).

+Wicker basket bag — currently 40% off!

+Jane Iredale loose mineral powder.

+Aerin scalloped wicker frames.

+Beaufort Bonnet Company block print onesie.

P.S. More amazing women of substance.

P.P.S. A lot of the personal style pieces above would look excellent paired with something linen; the home decor pieces would get along swimmingly with the picks in this wicker and rattan roundup.

P.P.P.S. I just revisited this post on remaining interesting to my husband after having a baby and it gave me all the feels.

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2 thoughts on “Woman of Substance: Julia Amory of India Amory.

  1. Jen – I love, love, love, LOVE that I can now read your full posts in Feedly. Thanks so much for taking the feedback so that this is now possible. It’s great! Love your writing and look forward to reading each day. Good luck with the upcoming new arrival! xo

    1. Oh yay! Meant to get back to my readers on this – had the developer switch around some settings and it was an easy fix 🙂 Glad it’s making your life easier!!! xxx

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