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The Best Black Friday Deals: Rarely on Sale / Deep Discounts Edition.

By: Jen Shoop

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Continuing with this season’s epic Black Friday week (month?) deals, and this morning focusing on items that rarely go on sale or that are boasting significant discounts (e.g., over 25% off).

Rarely on Sale.

+Lake Pajamas: 25% off sitewide. I believe Lake runs two sales a year, and this one has the perfect timing, as their divinely soft pajamas are ultra-giftable (my go-to gifts are this and this depending on recipient’s style — I once gave my MIL and her sister matching sets of these and they still talk about how much they love to wear them, especially when they visit each other). But also, if you buy nothing for yourself this sale frenzy, you really do need this Relax Set in black. It’s my favorite thing. And somehow in the black especially flattering. (They also have some fun new leisure pieces, like this half-zip, to contemplate!)

+Hotel Lobby: Not technically running a public sale, but they gave us an ultra-rare 20% off between now and 12/1 with code JEN20. Their holiday candles are so fabulous, and also make great gifts. Last year, I learned that one of my friends orders like a dozen tubs of chocolate covered peanuts without specific recipients in mind and just gifts them as the season goes on any time she goes anywhere. A holiday candle would be a great thing to stockpile in this way (and if you have leftovers, gift next year).

+Loeffler Randall: Up to 40% off. Sometimes you can find styles discounted in specific patterns, but it’s challenging to find current-season LR shoes at a good discount. And you will live in festive Leonies this holiday season! The most comfortable ballet flat out of the box, and I love the fabulous different textures and colors they offer. Also, so many great party shoes, like these moire mules!

+Ursa Major: 20% off sitewide, with some products 30% off. Sort of random, but I am totally obsessed with their face wipes — the best I’ve ever tried. I actually ordered a few of their little five pack sets as stocking stuffers / little giftables to tuck in for friends. I’m really passionate about these! I’m attending a “Favorite Things” gift exchange and I am torn between gifting these or gifting Crown Affair dry shampoo (<< still holding out hope they launch a sale this week. My cart is ready and waiting!).

+Necessaire: 25% off. Trust me, you need their body lotion (skincare grade ingredients in products for the body!). It’s well priced as is, but the discount makes it a no brainer. I don’t know if I’ve been living under a rock but I just noticed they have their lotions in a bigger pump size bottle now. The pump applicator = huge just after a shower! Absolutely ordering. I might try a different scent (historically, I’ve gone unscented).

+Minnow: 20% off. My favorite swim for my kids, and I also buy a new striped knit each season! Such great quality and love that they’re unisex for hand-me-down-ing.

+Jillian Dempsey: 25% off sitewide. You know I’m HOOKED on these eye masks. I swear they erase a bad night of sleep — I don’t know how it works, but undereyes look brighter, skin looks firmer and happier. The masks come individually packaged so I always keep a few in my travel makeup bag.

Deep Discounts.

+Tuckernuck: Use code MERRY for 20% Off sitewide; 25% off orders over $500; and 30% off orders over $1000. I’m focusing on the 30% off — not difficult to get to if you’re shopping for your holiday lineup, gifts for others (this wine tote would be such a cute little hostess surprise with a wine tucked inside), and a few staples. My top picks: this metallic turtleneck; pointelle from Leset (my fave – but see below if you’re not going to spend over $1K at Tuckernuck); a gorgeous dark floral dress (in my closet); my favorite cashmere sweatsuit; and of course loads of festive holiday pieces, like this structured velvet dress (pair with patterned sheer tights), this tartan number, and this plaid mini.

+Rag + Bone: 25% off sitewide, plus an exclusive extra 10% off (stackable) with RBBF10. Ladies, these stretchy wide-leg jeans arrived last week and I’m obsessed with the fit. They are so flattering (run TTS but have a good amount of stretch and still hold you in) and I love the dark black wash. These are perfect for pairing with boots. The brand also sent me one of their iconic slub tees. These are a slimmer fit than Sold Out and have a great length for tucking (somewhat long if you’re a taller Magpie!)

+Leset: 30% off sitewide! You know I love their pointelle! Treat yourself to the classic long sleeve in white. Perfect, cozy layering piece for fall / winter sweaters.

+Joe’s Jeans: 30% off sitewide. A very respectable discount on great quality jeans. Try their best-selling high rise wide legs in a crisp dark wash (available in petite lengths!) — these are in my cart right now. Their straight-legs are also very chic! I also have to rave about this fair isle sweater. I love the neutral hues (could be worn with gray, black, taupe, white, ecru, brown, even navy) and it is SO warm. I wore it to a coffee date with my friend on Friday!

+Madewell: Now 40% off sitewide. OMG! We all love this wool vest, of course; also digging their wide leg jeans (I just got these in — come in petite lengths! — and they are crazy comfortable; super soft and drapey; you can see me in them here!) and ultra-versatile kitten heel boots.

+Aurate: 35% off gorgeous everyday jewelry, some with diamonds! I actually gave this beautiful “connection” necklace to my SIL over the summer — she lives in Norway and I was looking for some way to remind her how much I think of her and miss her. Also love these initial necklaces, these gemstone solitaire studs, and this clover charm necklace.

I don’t feel this sale fits well into either category, but it’s a really good one nonetheless, because it covers a great assortment of brands: 25% off at Shopbop. A perfect time to snag a classic BA&SH cropped blazer (I’ve been eyeing this forever), my favorite Varley fleece, and the best F&E cropped sweats. All my Shopbop hearts here.

P.S. Some of the early sales I shared last week are still ongoing!

P.P.S. When people come to you for advice, what are the asking about?

P.P.P.S. A musing on one of my favorite winter hymns.

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