Fashion Trends

Trending Colors for Spring 2024.

By: Jen Shoop

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I’ve written here and there about trending colors — a few I’m noticing and loving right now:

Olive Green.

French Vogue dubbed this the color of spring after noticing it on “une série de pièces ultra mode” (can we co-opt the term “ultra mode”?) on the runways of Gucci, J.W. Anderson, ACNE Studios, Jil Sander, and Bottega Veneta. I love the way it plays nicely with pastels (army green and lilac-pink are a match made in heaven) and also with navy, denim, black, white. I honestly think of it as a neutral, like khaki or ecru.

A few of my favorite pieces in “vert olive”:

01. The Veronica Beard Goody bag. Perfect daytime size and wears like a neutral.

02. The La Ligne Meredith jeans (just restocked in several colors and most sizes after selling through last week. These run TTS — maybe a tad big or I’m just not used to the generous stretch in them! I am 5’0 and they are full length on me — they look cropped on the model. Super comfortable.

03. The Velvet Brylie pants (work great on petites — less overwhelming than the iconic Nili Lotan Shon pant on us shorties).

04. The Sezane Domitille dress. Ultra soft (not itchy) and stretchy. I can’t wait to wear this the VB Goody bag and some leather sandals.

05. Adidas sambas (more of a silver green, but I think it counts). Also comes in a proper olive green here that is crazy tempting to me, but I don’t need TWO green pairs of Sambas…?! I’ve been surprised by how often I reach for these — my most-worn sneakers the past season. They feel right with everything and are very comfortable. I wrote a post last year about sizing and styling Sambas here.

06. Joe’s Jeans Cleo pants. I have been yapping about these utility pants for going on a year now — sorry! — but you can still find them and on super sale here, here, and here. A lot of stretch in these – very comfortable. Run TTS otherwise.

A few other choices to consider: these popular pants from Anthro, this 90s-ish swimsuit from Gap, this knit from J. Crew, this well-priced trench from BR (which would be as chic layered over sweats and Sambas for coffee run / drop-off as it would over a suit for work!), these A. Solianis. I’m also not usually a huge logo girl but I’ve seen this Stella bag been worn with aplomb and I kind of dig it.

Cobalt-Denim-Cerulean Blue.

Ever since Leandra Medine noticed it at The Row and labeled it “Bottega-ish blue,” I’ve seen this color pop up with increasing force.

IMAGES VIA 1 / 2 / 3 / 4

A few favorite finds in this hue:

01. Alex Mill’s Paris jacket (have covered this SO much but really have been wearing constantly!) or its softer sister, the Nico cardigan. Seen above several times.

02. Cobalt birks! I’m obsessed with these?! The color is so good. Imagine pairing with a breezy Doen dress for that “oh me? I just threw this one while harvesting strawberries in the back yard” look.

03. My gauze shorts set — $40 for top and bottom! I bought in white but the blue is compelling, too. In blue it makes me think of a trip to Greece.

04. Sezane released several pieces from their latest launch in this dreamy hue, including this skirt and matching top, and a dress variation of the same.

05. This gorgeous silk top from SEA. Date night material! Another great blouse in the same hue from Emerson Fry.

06. Left on Friday has the coolest “vintage” / “lived in” sweatshirts – I love their blue option.

07. La Ligne’s Mini Marina, in the best cobalt-white stripe!

08. A chic (“ultra mode!”) striped maxi. Great pic for an expecting mama!

09. My Alix of Bohemia patterned set (top, bottom).


Not a color, but this pattern is popping off! HighSport is leading the charge with their $$$ gingham-centric spring collection, seen below.

01. This gingham vest from VB. I’m too chicken to go whole hog and pair with the matching pants, but Nicole Cassidy made a compelling case for the set here. I’m imagining the vest with black frayed kick flares and some ballet flats…! (You can get the pants look for less with these Bodens.)

02. This gingham-collared Barbour — loving a field jacket right now, the boxier the better. (Non gingham side note: Zara has a great under-$100 waxed field jacket on offer right now that is selling like hot cakes.)

03. This Self-Portrait blazer, which I’d “rough up” with distressed denim and a white tee.

04. These High-Sport-esque kick flares from Sezane (nearly sold out; run!).

05. This romantic Ciao Lucia — all of their dresses are exactly what I want to wear on vacation in the summer. (Not gingham, but doesn’t this dress make you want to walk around barefoot with a glass of rose?)

06. This gingham cardigan from Boden — I’d probably pair it with a green and pink dress for a little pattern mixing.

07. For a splurge: Markarian!!!!

What other colors are you noticing this season?

P.S. Also loving denim on bags, shoes, jackets, and more right now.

P.P.S. What do you eat when your fridge is bare?

P.P.P.S. “You only have to let the soft animal of your body love what it loves.” Amen!

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15 thoughts on “Trending Colors for Spring 2024.

  1. i’m on a bright orange-red or deep blue-red accessory hunt right now – obsessed with the color, especially when paired with my closet of (mostly) neutrals and/or the icy blue accent color that’s everywhere right now (sister of the bottega blue vibe!). i’m on the hunt for a fun little red bag – any thoughts? i’m planning a loewe bag splurge when i head to europe in the fall, but would love a sub-$500ish red bag for the summer – top handles are a must, crossbody strap option ideal, not too big; love the bucket bag vibes of demellier, polene, toteme, that VB one you have, etc. but they don’t come in red. it feels like i’ve looked *everywhere* including deep dives into therealreal, but if you’re feeling up for the challenge, perhaps you could include it in your next roundup of magpie fashion qs?

      1. Thank you!! I’ve eyed that Mansur Gavriel one (great minds…) and LOVE the color but am pretty solid on the top handle thing, after ongoing frustration with one of my frequently-used designer crossbodies that lacks handles for quick grabbing while juggling the 10,000 things I seem to carry in & out of the house vs. lopping it around my head and somehow, always, getting straps caught in my hair/overcoat lapels/knocking off sunglasses/etc. The hunt continues!

        1. Totally get it – as soon as you mentioned this feature I realized how often I grab my Veronica Beard bag by the handles. Will keep looking!


        2. If you like the general aesthetic of Mansur Gavriel but need a top handle, and are open to secondhand, I’m here to make the case for their Lady Bag! I have the bigger size in black/flamma, which I use mainly in work contexts, and the mini size in cammello/rosa (basically natural tan leather & baby pink) that I regularly cycle in for everyday wear, especially in spring/summer/fall. Both sizes feature a top handle and a removable cross-body strap that has an adjustable length. I believe they were made in a few different reds in the past, so definitely worth checking on TRR, Vestiaire, etc.

          I will say, in my experience of owning 7 Mansur Gavriel bags across 3 different types of leather, the vegetable-tanned leathers hold up to wear & tear WAY better than their calf leather, which is commonly used for their more colorful styles. The calf leather is gorgeous but so fine that it’s prone to scratching and has shown wear more quickly, in my experience. Just a caveat in case that’ll bother you 🙂

  2. Hi! How’s the quality especially post-wash for the gauze short set? Also thoughts on accuracy on sizing? Thx

      1. Hi Cavie! Reporting back as promised. I found the set ran really small on the bottom, and I also felt like the material was not as soft as I wanted. For those two reasons, I returned! Womp womp!


        1. Awww shucks! Thanks for reporting back. On lookout for a an affordable, cute and easy to wear around the house set this summer… the hunt is still on,

  3. I have a pair of olive green lululemon tights that I have long paired with a peach thermal top for winter running and it’s such an unexpectedly great color combo!

  4. I have this prior season Maje dress (olive green/pale periwinkle blue) and I love it!
    Generally olive isn’t my color so I favor a slightly grassier green.

    That blue to me is “chore jacket blue”, it looks like the blue workers’ jackets common in France, very Bull Cunningham, you know?

    I actually wear gingham every summer. It’s so silly but it reminds me of picnics. My favorites are red gingham and navy blue gingham, and I have several high/low finds I reach for all summer. This year I’m asking for a solid & striped dress, similar to the Ciao Lucia but with a more daring back.

    I love that Boden cardigan!! What a cute find. Are any color combos an instant “yes” for you? For me, I’ll buy any shade of pink with red, or white with Kelly green.

    1. Oo love the gingham dress! So cute! Go for it!

      Color combos I’m drawn to – great question! I also love pink with red. I’m also love when coral makes an appearance alongside blue, lilac, red, hot pink. It’s such a rich and energizing color. You can’t be angry in coral!


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